Throughout my career in Consumer Product L&M I was often approached by people and asked, “will you commission my new series?”, the Licensing and Merchandising  teams don’t commission but do (sometimes) influence the decision. 

It’s a difficult world of conflicting aims and commercial returns and during this session we will talk to industry experts who will explain how the L&M side of the business works and why some properties are more commercially attractive than others. We don’t make the final decisions but hopefully we will be able to give enough of a glimpse into the commercial side of the animation industry to help create your new IP pitch deck for maximum impact to those lovely TV commissioners.